About the Area: Kewaskum
Located in Northern Washington County, Kewaskum is a picturesque, tight-knit community nestled in the scenic Kettle Moraine region. Known for its natural beauty, historic character, and strong local pride, it offers year-round outdoor recreation and a lifestyle that blends small-town charm with economic strength.
Demographics that Drive Retail Demand:
Kewaskum’s 53040 zip code outperforms state averages in key categories:
Average Household Income
$109,630 (vs. WI avg. $96,320) — 13.8% higher
Annual Retail Spending Per Person
$30,990 (vs. WI avg. $20,704) — 49.6% higher
Population Density
128.6 people/sq mi (vs. WI avg. 109.9) — 17% more concentrated
Median Age
42.6 (vs. WI avg. 40.5) — indicating a more established, stable population
College Graduates
44.29% (vs. WI avg. 45.77%) — slightly below average, with a strong base of working-class and entrepreneurial residents
With higher incomes, above-average spending, and limited local competition, Kewaskum is a prime location for neighborhood-serving retail.
Market Fundamentals: Northern Washington County Retail (CoStar Q4 2024 Report)
Vacancy Rate
3.5%
Market Rent
$12.94/SF + NNN
12-Month Net Absorption
28,500 SF
12-Month New Deliveries
12,000 SF
Average Sale Price
$172/SF
This is a high-demand, low-supply market with strong leasing momentum. At 100% occupancy, 1010 Fond Du Lac Ave sits far above the market average. Its pricing at $115.68/SF is well below the area’s $172/SF average, offering immediate value for investors. With modified gross rents also below market and no competing retail space within 6.5 miles, the asset is ideally positioned for continued performance and upside.
Exclusively Listed By:
Mark Kvetkovskiy
Senior Associate, Retail Real Estate
Office: 414.946.6022
Email: mark.k@kvrea.com
